The Signature Branding Experience
A complete branding building experience designed to transform your business into an industry-leading brand that effortlessly lands dream clients
The Signature Branding Experience is a complete brand building package designed specifically to elevate professionals like you in the wedding industry. With Hive founder Louise as your guide and a team of experts, you’ll work together to completely transform your brand, creating a killer strategy, brand identity, new website, and marketing plan during the course of 4-6 months. This is your path to securing your place as an industry leader, with perfectly aligned clients to match.
This intensive 1:1 experience with Louise is tailor made for you if:
- You’re launching a high-end wedding business, relaunching after 3-5 years, or introducing a secondary business
- Are expanding your offerings and moving into a new market
- Want to attract high-end, luxury couples who don’t argue over price
- Are ready to start hitting big money goals
OVER THE COURSE OF 4-6 MONTHS YOU WILL:
- Attract high quality clients who love what you do and don’t question your pricing
- Create a brand you’re proud of that communicates your value and expertise
- Develop your personal brand to raise your profile and establish yourself as an authority in your field
- Gain the confidence to put yourself out there
- Create a brand with consistent visibility and income
We’ll start by laying the essential foundations of your brand during a one day in-person intensive. You’ll get clear on your ‘why’, uncover your story, and identify your strengths and expertise. You’ll learn how to develop your dream client profile beyond the obvious and dig deep into their values, beliefs, and aspirations, before we refine your offer to best suit their needs.
Behind every successful business is a solid plan. We’ll start by mastering your money mindset so that you can feel confident in selling your new offer and establishing yourself in your niche, before getting clear on your pricing structure to ensure a profitable future. You’ll create 1, 3 and 5 year sales targets, plus budget and cash flow forecasts so that you can stay in control and build a business that supports your desired lifestyle.
A good brand goes beyond a logo and website, so we’ll develop your own brand style bible that gives you an entire identity and voice that goes beyond the pretty. Your brand style bible will communicate everything about your brand identity, from your core values and mission statement to the look and feel of your personal brand. This will help you to develop a concept for your own brand photoshoot, where we’ll work with photographer Helen Warner to create a portfolio of on-brand imagery that can be used on your website, brochures and social media.
You’ll work with my design expert Becky Lord to develop a beautiful brand concept, including logo design, colour palette, patterns, and fonts. Once you’re jumping for joy about your new look, Becky will also create social media templates and a stunning digital brochure to wow your ideal clients.
My team of digital marketing experts will work with you to create a website that makes your brand visible and appeals to your dream client. Becky Lord will work her magic on your fully-responsive custom WordPress website, while copywriter Ceri Olofson writes compelling website copy that communicates your brand voice perfectly to your dream client. Finally, Pri Kruijen will develop a complete SEO strategy for your new site to ensure your brand is visible from the moment you launch.
After a 1-hour consultation with wedding PR expert Nicola Russill-Roy of Propose PR, we’ll work together to create a launch plan that ensures continuous visibility for your brand during and after your launch. You’ll create a hit-list of target publications and a 12-month content strategy to secure your place as an industry expert, influencer, and aspirational brand. I’ll share my press release templates and guide you in reaching out to the press and key industry contacts to ensure maximum visibility as soon as your brand goes live.
It’s time to launch your website with a bang by hosting an intimate launch event for key press and industry contacts to showcase your brand experience and build your network. You’ll have the opportunity to create new working relationships with influencers and promote your new identity with a press kit or welcome gift, securing coverage and referrals for your business.
BONUSES EXCLUSIVE TO THE SIGNATURE BRANDING EXPERIENCE
- A feature on blovedblog.com to announce your launch and create brand awareness
- 1 year complimentary membership to the B.LOVED Edit, a handpicked directory of luxury wedding suppliers
- ‘Lifetime’ site maintenance for your website from Becky Lord
- Access to my Prosper group coaching program to help you stay focused on your business processes and finances as you grow
- 1 hour Skype progress call 6 months post-launch
Or £2250 x 4 Monthly payments
Are you ready to launch your brand into the
THE SIGNATURE BRANDING EXPERIENCE IN ACTION
“Before I started working with Louise I felt stuck in a cycle, knowing that I needed to make changes but finding it hard to step away from the day to day of running my business to take action. I had fallen out of love with my business a little bit and nothing about my brand was reflecting where I wanted to be. Most of my images were from real weddings, which resulted in a hotchpotch of different styles. I just didn’t know who I was talking to or what message I was trying to get across.”
“The Signature Branding Experience has helped me to understand what I want from my business and given me the confidence to move forward. I have a clear vision of my ideal client, beautiful concise packages, and pricing that I actually understand and am confident in charging. Not only that, but my processes are vastly improved (I actually have some!) and my messaging is cohesive and in alignment with my ideal client.
My brand is now a real reflection of me and my confidence in what I have to offer has rocketed. I feel completely comfortable positioning myself at the higher end of the wedding market.
If you are launching into a high-end market I recommend working with Louise, because frankly, I’m not sure where I’d be without her!”
Not quite ready for this yet?
The Brand Launch Pad
If you’re just starting out and aren’t quite ready for the full Signature Branding Experience, this package is designed as a self-directed path to launching your wedding brand. We’ll give you the support and resources to create a brand that sets the bar high from the moment you launch. It includes:
- Brand identity workbook guiding you through your business idea, ideal client, brand value and visual identity
- Logo design & colour palette
- Beautiful semi-custom website personalised to your brand style
- Mini photoshoot with The Brand Studio (Feb, April or Sept)
- Essential 12-month content strategy
When you’re struggling to book the right clients and need to adjust the message you’re sending out or you feel stuck and overwhelmed about how to get your business off the ground, 1:1 coaching with Louise will help you get things straight. This is a comprehensive programme designed to develop a successful business strategy, paired with bespoke ongoing support to help you smash your goals. It includes:
- Half-day in person coaching session with Louise in London
- Twelve subsequent 1-hour Skype coaching calls taking you through your challenges, goals and strategy (3 per month)
- A 30-minute follow up Skype to be booked within 3 months of your last session
- 1 year Hive membership (worth £360)
- Access to all HiveTribe training materials, Facebook groups, HivePros, and events